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These services can compile insights and metrics into easy-to-read information on the most crucial components of your calls. Helping your business stand out from on-demand home service industry giants can feel like a David vs Goliath battle. Call analytics can help your business make the most of every dollar spent for ads, along with honing in on successful call practices. This helps businesses and marketers choose the right options moving forward with their ad spend. All of this data is crucial for making the most of your marketing efforts. Image Source Caption: Call tracking services offer metrics that help identify factors such as ad type, ad group, or time ad was posted. The more complicated or costly your services are, the more likely a phone call will be during the customer journey. Author: Rotem Tibi Rotem Tibi is the owner of First Page Advantage Sarasota SEO Agency.{/INSERTKEYS}{/PARAGRAPH} Call tracking data can even help businesses understand the time of day a customer called, along with distinguishing between new and repeat customers. With PPC call tracking, you can identify which campaign resulted in a call. Even Amazon is joining in on the home service provider market, with its new Amazon Home Services feature. The data provided can help marketers make informed decisions regarding their efforts. Make the most of your efforts today with call analytics! A phone call helps your business seem more reputable. First Step: Track the Right Data Data is crucial for any marketing strategy, and calls are no different. But, you can stand apart and make a name for yourself in this growing market. Call analytics can help you understand where your calls come from, such as specific PPC campaigns or SEO keywords. With tangible results for your ROI, expanding online marketing efforts is more easily justified. {PARAGRAPH}{INSERTKEYS}People used to find businesses through the phone book until online listings changed the game. Image Source Caption: Call analytics can help determine which keywords customers say during a call, and which phrases help the call turn to a conversion. There are call tracking systems which also include recording and transcription of calls, allowing businesses to search calls which led to successful conversions for keywords or phrases. Call tracking can help businesses improve PPC ads and hone in on the success factors of SEO campaigns. Get Competitive with Call Analytics! Caption: Know where your calls are coming from. Then, those phrases can be applied to future calls to help promote successful conversions. This can help ensure that your business makes the most of every call. Even in markets such as PPC and SEO, the customer journey is as vital as ever. It starts by optimizing your marketing budget to get more calls from customers and optimizing to make those count. With call analytics and tracking, you can get insights into your marketing efforts and spend. Full analytics allow you to follow the journey of each customer through your website, either on mobile or desktop versions. Your Phone is An Important Tool While online communications are growing, nothing compares to a traditional phone call for booking home services. If listening in or digging through call logs is too time-consuming, consider using call tracking services which offer AI technologies or reporting.